Gong cha
Illuminated Letters, Lightboxes & Interior Branding · Multiple Melbourne Stores
Gong cha is a global bubble tea brand with stores in more than 20 countries.
Ace Sign has delivered signage for multiple Gong cha stores in Melbourne, from illuminated channel letters and vertical character lightboxes on the shopfront to menu lightboxes, patterned counter panels and leaf-pattern window graphics inside.
The brief
As Gong cha continues to open new stores, it needs signage delivered consistently to brand standards at every site, inside and out.
Challenge & solution
Rolling out signage across multiple stores required the Gong cha identity to remain consistent while adapting to different storefront dimensions and site conditions. ACE SIGN coordinated illuminated channel letters, vertical character lightboxes and interior branding so each location retained the same recognisable visual language.
Signage features
- Illuminated Channel LettersWhite-faced letters with red returns deliver Gong cha's classic serif wordmark with a bold, glowing finish.
- Vertical Character LightboxA red vertical lightbox featuring the brand's Chinese characters adds visibility from along the street.
- Interior BrandingOval menu lightboxes, patterned counter panels and leaf-pattern window graphics complete the in-store experience.
The result
Each store opens with a bright, consistent Gong cha presence, from the street frontage to the counter.
