PappaRich is a Malaysian restaurant chain known for authentic dishes such as nasi lemak, roti canai and traditional kopi, with restaurants across Australia.
Ace Sign brought PappaRich's distinctive visual identity into the space through bold, recognisable signage. From the signature green branding and illuminated logo to projecting signs designed for visibility from different angles, every element works together to create a consistent, welcoming brand presence.
The brief
For a hospitality brand, a strong first impression starts before customers walk through the door. PappaRich needed signage that carried its heritage-inspired identity onto the street and made the restaurant instantly recognisable.
Challenge & solution
The signage had to integrate with the restaurant's heritage-style shopfront and timber detailing while remaining legible from a distance and from multiple approaches. ACE SIGN coordinated the fascia lettering, illuminated roundel and projecting signage as one system, balancing visibility, placement and illumination to maintain a consistent brand presence by day and night.
Signage features
- Signature Green FasciaRaised lettering on a deep green panel delivers the brand's heritage look and anchors the shopfront.
- Illuminated Logo RoundelA circular lightbox featuring the PappaRich face icon glows after dark, creating a memorable brand mark.
- Projecting Blade SignA double-sided vertical sign is designed for visibility from different angles as diners approach along the street.
The result
The finished signage doesn't just show customers where PappaRich is; it helps them recognise, remember and connect with the brand, day and night.
