New Balance is a Boston-based athletic footwear and apparel brand with a global following among runners and lifestyle customers alike.
Ace Sign has delivered signage for multiple New Balance stores in Melbourne. At Melbourne Central we produced front-lit stainless steel fabricated letters and customised front-lit acrylic letters, and at DFO, rimless front-lit stainless steel letters create a striking logo feature on the store's sculpted feature wall.
The brief
As New Balance grew its Melbourne retail presence, it needed signage delivered consistently to brand standards across multiple stores, each with its own wall finish and layout.
Challenge & solution
Delivering signage across different retail environments required the New Balance identity to remain consistent while adapting to each store's architecture. ACE SIGN fabricated and installed illuminated logo elements to suit each site, coordinating scale, mounting and lighting so the branding remained crisp and recognisable across multiple locations.
Signage features
- Front-Lit Stainless Steel LettersFabricated stainless steel letters with bright, even illumination make the NB logo the focal point of each store.
- Customised Acrylic LettersFront-lit acrylic lettering complements the stainless steel logo at Melbourne Central.
- Rimless Feature Wall LogoAt DFO, rimless front-lit letters sit on a textured feature wall for a clean, modern brand moment.
The result
Across both stores, the signage delivers a consistent, premium brand presence, showing how one signage partner can maintain quality from site to site.
