The UGG Shop is an Australian footwear retailer known for its signature sheepskin boots and lifestyle footwear, with a distinctive retail identity built around warmth, comfort and natural materials.
For The UGG Shop’s new retail space, ACE SIGN delivered a coordinated signage package designed to carry the brand identity seamlessly from the exterior into the interior.
The project included prominent THE UGG SHOP fascia signage positioned beneath the building’s timber-look canopy, creating clear storefront recognition while complementing the surrounding architectural finishes.
Inside, a custom hexagonal logo feature was integrated into the dark vertical-batten wall, extending the brand experience throughout the space. Together, the exterior and interior signage create a cohesive retail identity with a strong focus on brand consistency, material integration and visual impact.
The brief
The UGG Shop needed a strong and recognisable brand presence across its Moorabbin Airport location. From the exterior fascia signage and interior branding to suspended poster frames, each element needed to work together to create a consistent brand experience throughout the space.
Challenge & solution
Delivering the project across both the exterior and large scale interior space required careful planning and coordination. A key challenge was installing signage and suspended poster frames at height while maintaining accurate positioning, alignment and visual consistency throughout the space.
From the exterior fascia signage and hexagonal logo to the interior feature wall and poster frames, each element was carefully prepared and coordinated before installation. Particular attention was given to scale, spacing, alignment and finish to ensure every component worked cohesively within the architectural environment.
During installation, specialised access equipment and precise on site coordination allowed our team to safely position each high level element. The completed installation brings signage, poster frames and interior branding together to create a consistent and recognisable brand experience throughout The UGG Shop.
Signage features
- Exterior Fascia SignageLarge scale THE UGG SHOP lettering creates a strong and recognisable brand presence across the glazed frontage, providing clear visibility from the car park and main approach.
- Hexagonal Logo FeatureThe distinctive hexagonal UGG logo is integrated into the feature wall, creating a strong visual focal point while reinforcing the brand identity within the space.
- Suspended Poster FramesCustom poster frames are suspended throughout the high ceiling interior, creating a consistent display system for campaign imagery while extending the brand presence across the retail space.
- High Level InstallationSpecialised access equipment and precise on site coordination enabled the poster frames and signage elements to be safely positioned and accurately installed throughout the high ceiling space.
The result
The completed project brings exterior signage, interior branding and suspended poster frames together as one cohesive brand experience. From the building frontage to the high ceiling interior, each element works together to create a strong and recognisable presence throughout The UGG Shop.
