Coles is one of Australia's largest supermarket chains, serving millions of customers every week through more than 800 stores nationwide.
Ace Sign delivered signage for a large-scale Coles facility, bringing together prominent building signage, a site entry totem, branded identification and wayfinding to create a clear, consistent brand presence from the street to the reception area.
The brief
For large-scale commercial facilities, signage needs to do more than identify a building. Coles needed a clear, consistent brand presence across the entire site, from the building frontage to the paths people take around it.
Challenge & solution
At facility scale, the signage needed to work across long viewing distances, vehicle approaches and pedestrian movement. ACE SIGN coordinated building identification, entry signage and directional elements so each sign remained clear at the appropriate scale while presenting a consistent Coles identity across the site.
Signage features
- Large-Scale Building LettersProminent Coles letters on the facility facade are sized for long-distance visibility from surrounding roads and the truck approach.
- Site Entry TotemA branded freestanding totem marks the site entrance and welcomes visitors and drivers.
- Interior Welcome SignageA branded welcome panel carries the Coles identity inside the facility.
- Directional & Wayfinding SignageClear directional signs guide vehicle and pedestrian movement around the site.
The result
Each element contributes to a cohesive, functional environment where the Coles brand remains clear, recognisable and consistent from every approach.
