McDonald's is the world's largest quick-service restaurant brand, with more than 1,000 restaurants across Australia.
For the launch of its new Chocolate Soft Serve, McDonald's hosted a summer pop-up event at St Kilda Beach. Ace Sign produced and installed the event signage, including freestanding Entry, Order Here and Collect Here signs that guided guests smoothly through the experience.
The brief
For the launch of its Chocolate Soft Serve, McDonald's needed event signage that was playful, on-brand and easy for guests to follow.
Challenge & solution
The activation was set across an open beachside environment, so the signage needed to remain visible, easy to navigate and consistent with the campaign identity. ACE SIGN produced a coordinated set of freestanding wayfinding signs and branded graphics, preparing each element for efficient outdoor installation and clear guest movement from entry through ordering and collection.
Signage features
- Freestanding Wayfinding SignsRound Entry, Order Here and Collect Here signs guide guests through the pop-up in the brand's playful event style.
- Printed Vinyl GraphicsDurable printed graphics stand up to an outdoor beachside setting throughout the event.
The result
Guests moved smoothly from entry to ordering and collection, guided by signage that matched the fun summer vibe of the event.
