Samsonite is a global luggage brand founded in 1910, known for durable, design-led travel products.
Ace Sign delivered a complete signage package for Samsonite, from illuminated lettering on the gold-trimmed store fascia to in-store feature signs and freestanding lightbox displays showcasing the latest luggage collections.
The brief
Samsonite needed a store environment that felt premium from the walkway to the display walls, meeting its international brand standards at every touchpoint.
Challenge & solution
The signage needed to support a premium retail environment across both the storefront and interior. ACE SIGN coordinated illuminated fascia lettering, feature signage and lightbox displays with careful attention to scale, alignment and lighting, creating a consistent visual language without competing with the store's clean architectural finishes.
Signage features
- Illuminated Fascia LettersBright white letters on a dark, gold-trimmed bulkhead give the store a premium, highly visible frontage.
- In-Store Feature SignsBranded signs framed in gold finishes carry the identity through the display walls.
- Lightbox DisplaysFreestanding lightboxes showcase campaign imagery and new collections at eye level.
The result
From fascia to floor, the signage presents Samsonite with the same precision and quality the brand is known for.
